When you break down a target audience there’s really three people you have to consider: the person that actually buys your good/service, the person that influences someone to buy your good/service, and your supporters. Now, the most important person to understand is the person that buys, and that’s who we are talking about in detail today, but keep in mind that there is a necessity to also appeal to people that will tell other people about you – so you can grow. Your reach can only go so far, you need word of mouth from trusted sources to help you along, even if they simply retweet you sometimes.

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